RUSK has new product launches for July and August – The first launch is Rusk Pro Elements system, the Advanced Keratin System which is targeted for chemically straightened hair. Also, there is the Sensories line which launches this summer. Each of these products represent a new era in haircare. This unique collection provides not only the benefits of natural, botanical ingredients, but a totally new chemistry as well, CFT, or Compressed Formula Technology. Compressed during the formulation, Rusk Sensories expand with a little water and gentle manipulation, transforming their physical appearance while releasing their provocative botanical aromas for an irresistible sensory experience. And that’s not all. With Compressed Formula Technology, you use 30% - 50% less product to get double the performance!
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